Now that we have the subscription form, we've come to the second step: creating a post-subscription page that you can use to notify the new contact of their successful subscription . There are two paths you can take here: Create a post-subscription page Replace the post-subscription page with a custom landing page . The first is the simplest, but the second – although anything but complex in its operations – is undoubtedly the most advisable . Why? Because this post-subscription touch point can also be used for communication and marketing purposes. A landing page allows you to go beyond a simple subscription confirmation, by adding content and any other type of message. Some examples? Product Suggestions Latest blog posts Invitation to visit the site Coupons and discounts for the first purchase. These are just a few examples: each brand will be able to best identify what is most useful. Now let's see how to create this landing page, how to customize it, and how to replace the post-subscription page with this one. Click on the Landing pages section in Database Building , then select New landing page and choose one of the proposed templates: they offer landing page structures differentiated by objective and type of business, each customizable in detail.

Once created, there is one last step: set the landing page as a post-subscription page. To do this, return to the Subscriptions > Subscription form > Post-registration page section . The option Replace the default page with a landing page is at the bottom. This is where you can choose the scenarios in which you want to display the newly created landing page. Step 3 | Creation of the welcome email ️ We have reached the last necessary step in the new recipient onboarding E-Commerce Photo Editing Service process: the welcome email, the first business card we send to those who know little or nothing about us. The welcome email is therefore a question of manners, of netiquette , but also of strategy , as certain data reveal: 74.4% of consumers expect to receive a welcome email when subscribing to a site or service Those who read at least one of the welcome emails will read more than 40% of the messages sent by the brand within the next 180 days (Path back) Welcome emails guarantee 320% more revenue per email (revenue per message) than other promotional emails.

The average open rate of welcome emails is 50-86% higher than normal newsletters There are two options for managing this touchpoint: Create one and only one welcome email Create a welcome series The easiest way ️ A welcome email To configure your welcome email moves to the Database > Subscriptions > Welcome email > New email building . A familiar tool will appear: the drag-and-drop editor, with which you can create your email in just a few steps. Using the colors and style of the pages created above, let's create an email that, in addition to thanking the newly subscribed person, offers some additional information and a discount on their first purchase. As we mentioned, this is because welcome emails have very high open rates, thus positioning themselves as a contact moment to take advantage of to start guiding the contact towards your marketing objective.