Buyers typically move along a journey from awareness to consideration to purchase. In the awareness phase, where customers become aware of an issue, lead nurturing can include posting blogs, advertisements, or social media posts based on a particular issue. Prospects will discover them organically through search and discovery. During the brainstorming phase, where clients are actively looking for ways to solve the identified problem,

lead nurturing involves genuinely helpful content with lead magnets like a detailed case study, white paper or webinar, offering proprietary expertise Of the industry. Or, it can be a short but useful checklist, cheat sheet, resource kit, template, or magnetic file. In the decision phase, where heated customers will need a little more to decide on a company job title email list to do business with, lead nurturing involves testimonials and reviews, as well as trials and discounts to encourage interested parties to move on. not. You could attract leads with VIP access to premium tools, upgrades, or entry to earn freebies. Retarget customers who have purchased or left The buyer's journey does not always follow a linear path. Sometimes the buying cycle is disrupted: a customer leaves an item in a shopping cart, clicks on an ad to go to the website but doesn't buy,

or reads a blog but leaves the site to surf to a competitor. Effective lead nurturing can send gentle reminders to bring lost business back again. Retargeting can also turn a one-time customer into a lifelong loyal fan. Behavior-based automation is the fastest and most powerful way to implement an automated lead nurturing and retargeting sequence. Prioritize your campaigns with lead scoring It can be difficult to decide where to focus your energy initially, but lead scoring software can help. Start by contacting the groups or individual customers with the highest number of points (best overall fit) to make lead nurturing more effective immediately. Then cycle campaigns focused on the 2nd, 3rd, and 4th highest categories to expand your net. Examples of lead nurturing campaigns If you're wondering exactly how to nurture leads, consider the following exemplary campaigns. Groove