Content Marketing 2. Landing Pages 3. Email Marketing 4. Facebook Ads Conclusion Content Marketing, Landing Pages, Email Marketing, and Facebook Ads: Learn the cycle of activities and channels to grab visitors' attention and turn them into leads and potential customers. Continuous lead generation is essential if you want to sustain and grow your business . But the truth is that many marketers and business owners struggle to generate leads for their business. A b2b lead generation report published by Holger revealed that most marketers are not happy with the result they are getting. About 80% of respondents said their efforts are only slightly or somewhat effective .

Only 16% rate their efforts as extremely effective, and 4% say their lead generation programs are not at all effective. The Holger Lead Generation Report Which 16% of marketers are generating great results that the 80% are not? It's simple. They have a successful lead generation strategy in place . For you to be successful in generating leads that will turn into customers for your business, you need a solid strategy in place. In this article, you will learn how Image Masking Service to capture the attention of your visitors, convert them into leads and potential customers using four key elements : Content marketing Landing pages Advertising by e-mail facebook ads. Let's start. 1. Content Marketing Content marketing is growing by leaps and bounds. In fact, it is expected to grow into a $300 billion industry by 2019 .

Content marketing is a good strategy for generating leads for both B2B and B2C niches. This is why 91% of B2B marketers use content marketing while 86% of B2C marketers use content marketing. Content marketing in b2b and b2c Blogging is an effective content marketing strategy. The truth is, blogs get 126% more lead growth than small businesses . Indeed, 77% of Internet users read blogs. In fact, after reading recommendations on a blog, 61% of US online consumers made a purchase . Webinars are another great content marketing strategy. A survey by Readytalk found that 62% of all b2b marketers use webinars to prospect or nurture leads, 49% said 20-40% of webinar registrants converted into qualified leads, and webinars have an average of 42% conversion of registrants into participants. Other lead-generating content marketing strategies include white papers, analyst reports, videos, webcasts, slide presentations, e-books, and infographics .