Whenever a brand asks for a new feature to be added to their custom software, they inevitably prolong the development process. Unfortunately, brands often do this without asking a simple question: Do our users really want or need this functionality? Or is it just a case of seeing the functionality elsewhere and thinking it would be cool to add it to your software? If it's not necessary and users show no signs of wanting or needing the feature, it's usually a good idea to omit it. Each project must also start with the collection and analysis of needs.

In this phase, a complete research of the Color Correction Service target audience takes a very important place. Without it, you won't be able to tell which exact features your users want or need and which ones you can safely ignore (at least for now). Of course, when thinking about this, be sure to know what customers really want, not what they say they want, or worse, what you think they need. Often customers don't really know what they want or need until they get it. In other words, be sure to prioritize what your software developers will build to ensure revenue and conversions.