Aligned sales and marketing teams will not only help you convert more leads, but also generate more high-quality leads. Alignment also benefits sales. Sales teams won't spend time chasing low-quality leads because they'll spend more time connecting with high-quality leads and converting them into customers. 7. Email Marketing Personalization In addition to LinkedIn, email marketing has been a strong distribution channel for B2B marketers. It is one of the most effective channels for generating income and one of the best ways to find information. In fact, for every dollar businesses spend on this type of marketing, they can expect a return on investment of $42.

The sheer number of templates and tools on the market that simplify outreach, personalize messaging, and segment audiences are just a few of the factors that make email an effective tactic. Brands are now able to better measure and predict the success of their email campaigns as well. 8. Knowledge-Based Marketing Marketing is about using analytics Color Correction Service and insights to help drive business performance and optimize digital marketing results. When you own a business, you realize that a big part of being a marketing professional can qualify and quantify the results of your decisions. The State of Digital Marketing report shows that improving data-driven marketing has become a high priority for many companies indicated by the most in-demand .